The Rhetoric of Food

The Rhetoric of Food

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This book focuses on the rhetoric of food and the power dimensions that intersect this most fundamental but increasingly popular area of ideology and practice, including politics, culture, lifestyle, identity, advertising, environment, and economy. The essays visit a rich variety of dominant discourses and material practices through a range of media, channels, and settings including the White House, social movement rhetoric, televisual programming, urban gardens, farmers markets, domestic and international agriculture institutions, and popular culture. Rhetoricians address the cultural, political, and ecological motives and consequences of humanse(tm) strategic symbolizing and attendant choice-making, visiting discourses and practices that have impact onour species in their producing, distributing, regulating, marketing, packaging, consuming, and talking about food. The essays in this book are representative of dominant and marginal discourses as well as perennial issues surrounding the rhetoric of food and include macro-, meso-, and micro-level analyses and case studies, from international neoliberal trade policies to media and social movement discourse to small group and interactional dynamics. This volume provides an excellent range and critical illumination of rhetorice(tm)s role as both instrumental and constitutive force in food representations, and its symbolic and material effects.Reality TV showcases obese individuals who compete to lose more than the other contestants. ... As the editors and authors of the essays in this volume illustrate, the obsession with weight is only one of the myriad ways in which food impacts our lives. Issues of race, sex, gender, and class all interact in producing particular relations with the importance (or lack thereof) of how our food practices, fromanbsp;...

Title:The Rhetoric of Food
Author: Joshua Frye, Michael S. Bruner
Publisher:Routledge - 2012

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