Lessons for Competing in the Tough World of Retail
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joeas, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that wonat get any easier. According to Porter, the least-defensible competitive strategy is being astuck in the middle.a These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable.
| Title | : | Lessons for Competing in the Tough World of Retail |
| Author | : | Barry R. Berman |
| Publisher | : | Pearson Education - 2010-12-15 |
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